The Perfect Persona - Are Your Personas Fit For Purpose?
Dr Dave Chaffey talks customer personas. How effective are yours? Find out more about what Dave...
Blog Articles We like to stay ahead of the digital curve
Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, Amazon marketing, digital PR and more.
Posts by Dr. Dave Chaffey:
The Perfect Customer Journey Map
Dr Dave Chaffey lists the features of a "perfect" customer journey, and how to integrate this with...
Using APIs To Improve Your Search Marketing Analysis And Reporting
Dr Dave Chaffey revisits two Google Services from his previous article, and explores how they can...
How Content Auditing Can Improve Search And Conversion
Dr Dave Chaffey reveals how a content marketing strategy can improve your search and conversion...
Trends In Conversion Optimisation
Dr Dave Chaffey lifts the lid on this top 5 predictions for the world of conversion rate...
The Ever-Expanding Audience Targeting Options
In this latest article, Dr Dave Chaffey delves into the different solutions for audience targeting...
Using Artificial Intelligence in Search Marketing
As discussed in his previous article, Dave revisits marketing applications of AI, this time with...
Marketing Applications Of AI
In my latest blog, I discuss the importance of AI and how this growing trend can be applied to...
Opportunities For Social Media Marketing
How can we use the latest trends in Social Media to expand on our Social Media marketing...
Why Aren't More Businesses Using CRO?
Conversion rate optimisation (CRO) should have great appeal across different types of businesses.
Getting the Right Balance of Paid, Owned and Earned Media
Dr. Dave Chaffey details the need for 'always on' media and how to reach users at each stage within...
